– This paper offers a distinctive look at how, during a crucial decade, a pathfinder in US public relations developed rationales for the emergent field. The latter view is a precursor to modern‐day understandings of public relations as an endeavor that attempts to build mutually beneficial relationships between a client and its relevant audiences. However, by the end of the decade, his concept of the public relations person shifted toward emphasizing using propaganda as a pro‐social mechanism to convey the ideas of minority voices to targeted audiences. From 1920 through 1927, he normally described the public relations counsel as using propaganda to move masses toward the acceptance of good causes. – Bernays, widely considered a pioneer in the field of public relations, exhibited a somewhat halting evolution in thought concerning the role of the new public relations professional. – Bernays' ideological development in the decade after the First World War is traced through: his very early tactical work his exposure to significant writings concerning the use of persuasion to manage the masses and his own writings. Bernays' early evolution in thought concerning the rationale for public relations and to briefly discuss how these emergent ideological concepts have proven foundational for contemporary public relations. – The aim of this work is to explore Edward L. The propaganda that we so often disdain is here to stay. To various degrees, the influencers and respectable journalists are immersed in propaganda channels, much more so than the general population, which has neither the means nor interest in distinguishing information from propaganda. On its face, the ethics and standards of respectable journalism eschews propaganda goals altogether, but increasingly treads into its path through the rising waters of credibility, narrativity, opinion shaping, entertainment, and storytelling that have increasingly replaced the higher standard of objective, facts‐centric truth. In the twenty‐first century, the rise of fake news and disinformation campaigns have expanded the continuum of what constitutes the darker forms of propaganda. The majority view of propaganda today is neutralist: it is generally accepted that propaganda is here to stay and the need now is to figure out how to delineate the good from the bad. Propaganda utilizes mass media to cultivate a propaganda mind, that is, the individual in relationship to the masses, such as society or large groups. Propaganda is sponsored information that uses cause‐ and emotion‐laden content to sway public opinion and behavior in support of the source's goals.
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